Student project · 2019
JOI: Your digital friend
Corporate identity, product concept and design for a fictional start-up.
Project
Concept and execution
Together with Benedikt Hörmannsdorfer and Florian Kiefer, I created a virtual start-up company.
The idea behind our fictional company was to address a widespread problem: loneliness. Our fictional product is an artificial intelligence named JOI, like the company, offered as a package.
We developed a corporate identity and visual design for an invented start-up, including product concepts.
This assignment was a valuable experience and showed me how important design and visual identity are for a company, especially when it is new to the market.
Target audiences and subconscious associations play a major role.
Insights
Work and results
