Case Study

smartdocu: Ads and Social Media

Designing social media posts, advertising materials and supporting elements for digital campaigns.

Status: active project Role: graphic design, campaign assets, web design Focus: awareness, content, visuals
Abstract background in the campaign's visual style Social media design about process documentation smartdocu website and campaign views

Project

Tasks and content

Alongside the smartdocu website, I design content for social media and digital campaigns. Topics range from process documentation to digital workflows, with different formats tailored to each channel.

Social Media

Visual series for LinkedIn and other channels with a recognisable brand identity.

Advertising campaigns

Assets for short-term promotions, email marketing and advertising formats.

Visual Design

Designing visuals that communicate specialist topics clearly and connect them with relevant landing pages.

Social media marketing

Social Media

Social media cover about process documentation
Social media design for the digital emergency file
Social media design about process documentation

Advertising campaigns

Campaigns and advertising materials

smartdocu website and landing page screens

Adapting designs for multiple formats

Depending on the campaign, I also use individual designs for ads, email marketing and landing pages, adapting them to each format.

  • Adapted to different formats
  • Consistent use of colour and branding
  • Aligned with the relevant topic pages

Current design

Recent designs

For more recent designs, I use larger headlines, simpler imagery and stronger contrasts.

Previous case study

Web design and landing pages

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