Case Study

smartdocu: Website and Landing Pages

Planning, designing and building a B2B SaaS website and a range of landing pages.

Industry: SaaS provider, B2B Role: concept, design and development Tools: WordPress, Elementor, Canva

smartdocu website mockups on a smartphone and laptop

1. Project goals

Website, help centre and landing pages

I have managed smartdocu's website and digital marketing for several years. The relaunch focused on restructuring the website, making content easier to access and creating additional landing pages for campaigns.

Website

The existing website was rebuilt with a clearer content structure.

Help centre

The PDF guide, which had been difficult to access, was replaced with an easy-to-navigate, SEO-focused help centre.

Landing pages

Additional landing pages were created for different campaigns and audiences, with relevant entry points and content.

2. Implementation

Implementation

smartdocu website showing content sections and navigation

Concept, prototype and launch

Once the design concept had been agreed, I built the first version as an Elementor prototype. I refined it based on feedback and then implemented it as a website.

Modular page structure for the website and landing pages
Integration of the existing corporate design
Ongoing adjustments based on user data and feedback

Landing page showing the hero section and key benefits

smartdocu website section with structured content modules

3. Insights

Analysis and optimisation

Plausible Analytics, goal tracking and selected session recordings revealed user behaviour, interactions and potential barriers. Qualitative feedback from users was also taken into account, including feedback about finding prices and signing up.

0–1% to 2–4% Higher sign-up rate through better CTA placement, clearer button labels and simpler forms.

85% to 60% Lower bounce rate for SEM campaigns through better alignment between ads and landing page content.

UX Higher interaction rate through visual hierarchy, modular content and an improved mobile experience.

4. Final result

Selected screens

The gallery shows project screens, including a before-and-after comparison, an SEM sales page, the landing page for preliminary income tax data collection and other website sections.

Earlier version of the smartdocu website before the redesign

Redesigned smartdocu website after the relaunch

Desktop view of the smartdocu SEM sales page

smartdocu landing page for preliminary income tax data collection

smartdocu page section with product information

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