Joi – your digital friend
Studies – Bachelor of Arts
Together with Benedikt Hörmannsdorfer and Florian Kiefer I founded a virtual start-up company.
The idea for our fictional company was to tackle a pervasive problem: loneliness. Our fictional product is an artificial intelligence with the same name as the company “JOI”, which is offered in the form of a package. So we developed and designed a corporate identity and a corporate design for a start-up we invented, including conceptually designed products.
This task was a very valuable experience for me and gave me an insight into how important the design, or the appearance, is for a company, especially when that company is still new to the market.
Target groups and subconscious associations play a major role.
JOI – Earbud. To communicate with the AI.
JOI – Landingpage
JOI – Logo
JOI – figurative mark
Design of the packaging for the delivered products, such as the earbud and smartwatch. Logo colors are different as shown.
Advertising poster for JOI The German slogan means “No Alexa, my name is not Siri.”
JOI – Corporate Equipment