Startup

Together with Benedikt Hörmannsdorfer and Florian Kiefer I founded a virtual start-up company.

The idea for our fictional company was to tackle a pervasive problem: loneliness. Our fictional product is an artificial intelligence with the same name as the company “JOI”, which is offered in the form of a package. So we developed and designed a corporate identity and a corporate design for a start-up we invented, including conceptually designed products.

This task was a very valuable experience for me and gave me an insight into how important the design, or the appearance, is for a company, especially when that company is still new to the market.

Target groups and subconscious associations play a major role.