Portfolio · Web Design · UI/UX · Ad Design
Web design, UI/UX and digital marketing.
In recent years, my work has increasingly focused on websites and landing pages, UI/UX and digital campaigns. Depending on the project, I also handle development and performance analysis alongside the design.
Web Design & Landing Pages
UI/UX
Ad Design
Conversion Optimisation
Video Editing
Design & Development
My toolkit
Projects
Selected projects
A selection of my previous work in web design, landing pages and digital marketing.
smartdocu
SaaS · Web Design · Landing Pages
smartdocu Website & Landing Pages
For smartdocu, I manage the website and various landing pages, from concept and design through to ongoing optimisation.
- UX/UI & responsive web design
- Landing pages & conversion optimisation
- WordPress, Elementor & Plausible
smartdocu
Ads · Social Media · Campaigns
Ads, Social Content & Campaigns
For smartdocu, I design social media content and advertising materials for a range of digital campaigns.
- Ad Creatives & Social Content
- Variations for different formats and topics
- Aligned with the website and landing pages
Corporate
More work
Website, logo and brand identity
More examples of web design, WordPress and corporate design.
- UX/UI design for the web
- Corporate design
- WordPress CMS
My approach
How I work
On many projects, my work goes beyond design. For websites in particular, development, analysis and ongoing improvements are all part of my approach.
Design and development
On web projects, I work in Figma and also implement many changes myself in WordPress or with HTML and CSS.
Analysis and optimisation
After launch, I use Plausible and campaign data to assess how pages and ads are used and which changes would be useful.
Creative ownership and responsibility
I take responsibility for the concept, design and final decisions. I develop designs that suit the project goals, check the details and refine the results through to final implementation.
Expertise
Expertise
Web & Landing Pages
Planning and designing responsive websites and landing pages. Where needed, I also implement changes directly in WordPress or with HTML and CSS.
Ad Design & Social Media
Designing advertising materials and social media content for Meta, LinkedIn and other digital campaigns.
UI/UX & Conversion
User journeys, wireframes and UI concepts, with ongoing optimisation informed by analytics and campaign data.
Video Editing & Post-production
Video editing for university and personal projects, with an eye for rhythm, timing and the finishing touches. I currently work with DaVinci Resolve.
Education
Degree
Degree
Bachelor of Arts in Media Design
Typography, layout, web design, video editing, media production and corporate design.